Monday, November 24, 2014

Chapter 12: Services and Nonprofit Organizational marketing

     Cartier jewlery is finely and carefully crafted with great attention to detail and using the highest quality materials. The pieces are valuable works of art that are meant to be passed on from generation to generation. The maison  has seen its jewelry creations transmitted from one generation to the next  since 1847. With the passage of time, the creations are exposed to temperature differences, pollution, occasional knocks and contact with different surfaces, first among them being the wearer's skin. Since these creations are precious, these jewels deserve all the care and attention of the client. At Cartier, a restoration service is offered for the jewelry which enables the client to preserve their beloved jewelry for years to come.Cartier offers a number of restoration and customization services ranging from engravings to the creation of a missing piece of a jewlwery serious. The maison Cartier was always know for their high attention to detail and the jeweler's ability to customize their products upon special request. 

     The managers at Cartier understand the importance of exceeding customer expectations and offering the best possible customer experience. Cartier's customers expect the highest quality work in a timely manner, which is what Cartier delivers. The maison has an impressive archive of all their jewelry that they have created along with the molds that were used in the creation of the pieces, looking through which allows the master jewelers at Cartier to identically recreate pieces such as a missing earring. The maison has a reputation based on quality and reliability which ensiles assurance into customers, letting them know that their jewelry is in good hands.     Cartier is a company known for their dedication to excellence and an enchanting customer experience. Theses ideals carry over into the services that the maison offers. The staff at Cartier undergo special rigorous training in order to be able to assist clients with what they are looking for as well as to provide information regarding any questions that may arise.  All services offered by Cartier are performed and delivered in accordance with the maison’s dedication to precision, excellence, and highest standard of accuracy in a timely manner that is convenient for the client. 
Cartier's shining service
 
One of the earrings was made by the reproduction/pairing service
      The management of Cartier overlooks the discrepancies that can influence customer experience, making constant improvements to enhance client experience thereby, closing the gaps that may arise between the services provided and client expectations for those services. The maison offers a wide array of services ranging from something as simple as engravings and polishing of jewelry to more complex services as recreating missing pieces to a series using old archives and molds. All services that Cartier offers are listed on their website, describing in detail what is included in the service and what outcome the client can expect. This apprehensive list and explanation of services closes the gap between the services provided by the maison and client expectations for those services. 
Some of the prices of Cartier's jewelry services

     Cartier, however, doesn't only promise to deliver their services with excellence, they deliver. What drives the clients of Cartier to entrust their most precious jewels to the maison is Cartier’s historical establishment of reliability,  responsiveness, assurance, and empathy. This can be noted through Cartier’s history of working with royalty such as the Maharaj of India which entrusted the jeweler to reset India’s most precious stones. Cartier not only delivered on the promise to rest the stones with care and attention, but also excelled expectations by presenting beautiful, hand crafted pieces that were customized to match the style of the Maharaj.

1 comment:

  1. very interesting! i know that i would feel a lot more secure if every company kept such detailed archives and offered to replace kissin pieces. great article!

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