Cartier is a brand establish upon the idea of high luxury, elegance, precision and extravagance. Throughout the course of its history, Cartier was known as The Jeweler of Kings, and the King of Jewelers, building a highly respectable reputation for itself as an ultra luxury jewelry brand with a rich history of serving the world's royalty and elites. Over the years of growth as a maison, Cartier's primary target market remained the upper class elites, including celebrities and business executives, who share a love for luxury items and the timeless elegance that comes along with it. Cartier places an emphasis on person relationships with its clients. leading to client loyalty and higher customer satisfaction. People that look to Cartier are those who desire the finest things in life alongside durability and reputability. These clients are willing to pay a hefty price in exchange for the feel of luxury that comes with owning a Cartier artisan piece.
The maison spends millions of dollars each year creating dynamic and extravagant ads to appeal to their target consumer, strategically placing their captivating ads with dynamic graphics in the pages of The Wall Street Journal, a newspaper that is read all over the world by top managers, business executives, and investors. Although their ads in the WSJ catches the attention of its readers, Cartier's multimedia commercials are what really captivates the soul, creating a feel of beauty and luxury within the audience. These commercials are created by a team of specialists who adhere to Cartier's dedication to excellence, creating someone the most dynamic and well executed commercials in the world. Aside from the detailed graphics, the music in these commercial help recreate a luxury environment within each scene, communicating this feel of elegance and pleasure to the viewer. This can be noted in all Cartier commercials ranging from their annual Winter Tale to their L'Odyssee de Cartier which drew attention to all of their jewelry lines, while highlighting their rich and reputable history, reminding the viewer what make Cartier the luxury brand it is today.
An ad in the WSJ magazine showing a piece from Cartier's Royal Collection
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