Monday, September 29, 2014

Chapter 3: Social and Ethic Responsibility




Cartier is a very well respected maison, not only for their exquisite quality of jewelry and profitability, but also for the social and ethic responsibility they take on.  Cartier integrates long-term economic, environmental, and social factors while maintaining its competitiveness and maison reputation.


Cartier pays attention to the interest of every affected stakeholder in every aspect of the firm's operation including, management, customers, suppliers, employees, and the local community. Their corporate responsibility policy outlines the ethical standards that the maison adheres to and the standards that they expect their supplier to meet in return for their business. Cartier's principles were inspired by the Council for Responsible Jewelers Practices  which sets an international standard on responsible business practices for diamonds, gold and platinum group metals which addresses human rights, labour rights, environmental impact, mining practices, product disclosure and many more important topics in the jewellery supply chain. As part of their corporate responsibility, Cartier adheres to the Kimberley Certification Scheme(KPCS) and the Word Diamond Council voluntary system of warranties which are both aimed at ending conflict diamond trading. (Conflict diamonds are  rough diamonds used by rebel movements to finance wars against legitimate governments.) The  KPCS is a system initiated jointly by government, the international diamond industry, and civil society representatives with the support of the UN, to put an end to trade in conflict diamonds. It applies to all rough diamonds mined since January 1, 2003. This system requires all rough diamonds to have numbered certificates guaranteeing the diamonds are conflict free.


As part of their corporate responsibility, Cartier provides fair employment opportunities and benefits to their employees. These benefits include a 401(k) plan, healthcare coverage, and paid time off for full time employees as well as an employee discount based on the position held.


Cartier provides employee training programs designed to inform employees about the company products, policy and history in order to assure an excellent customer experience. The company is dedicated to providing customer satisfaction and ensure that customers get a high quality product as well as an accurate characterization of the piece they purchase including the diamond cut, color, clarity, they type of gold/silver use and provide adequate documentation. Cartier has a customer satisfaction policy guaranteeing the quality band authenticity of each piece. In exchange for the high quality, guarantee backed jewelry, customers give Cartier their business.



 

Aside from their thick responsibility, Cartier takes on a great deal of social responsibility. In 2012, the Maison Cartier established the Cartier Charitable Foundation in Geneva, Switzerland with the goal of improve the wellbeing and safety conditions of those who live in undeveloped regions, demonstrating the company's concern for social welfare. The foundation awards grants to non-profit international organizations and partners that excel in their field of exercise, whose values are similar to those of Cartier.  The maison is partnered with non profit organizations such as UNICEF and AMREF to work on improving social welfare in the developing parts of the world including, but not limited to, Ghana, Nigeria, South Sudan, Afghanistan, the Philippines, India, and Cambodia.

 Partnered with Women for Women International, Cartier participates in the program aimed at women's social and economic development which provides women in conflict areas with knowledge, skills, and resources in order to push them towards stability and self sufficiency. Other causes that the Cartier Charitable Foundation contributes to include UNICEF's emergency response program in the Philippines aimed restoring access to safe water and basic sanitation that were damaged in a severe storm that occurred in November of 2013, as well as a program aimed at improving access and quality of education for girls living in rural, vulnerable districts of India where is gender discrimination is prevalent, with over 3 million girls out of school, and a program aimed at providing adequate nutrition for children who are going to school, partnered with WFP(World Food Programme).

In attempt to contribute to improving the lives of the people living in communities that depend on gold mining, Cartier supports the global program that was launched by Terre des Hommes Suisse  that is aimed at improving living and working conditions of those living in the Amazonian region of Madre de Dios, Peru, the local communities there, and their children.

Being that Cartier was founded in France, the French culture played a significant role in determining the moral standards that the corporation upholds. The French are know to embrace, style, sophistication, and the arts, taking pride in their public space that gives off a regal tone. In order to show their apprication for the arts, Cartier founded the Fondation Cartier pour l'art contemporain in 1984 which became a unique example of corporate philanthropy in France.The Fondation Cartier pour l'art contemporain is a creative space for artists, where the general public can discover art aimed at raising public awareness for contemporary art.
Fondation Cartier pour l'art contemporain



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